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Selling successfully on marketplaces: fulfillment tips

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Fulfillment5 min. read1 maart 2026

Selling via marketplaces like Amazon, Bol.com and Zalando offers enormous opportunities. But each platform has strict fulfillment requirements. If you don't meet these, you face fines, lower rankings or even exclusion. With the right approach, marketplace fulfillment becomes your competitive advantage.

Know the requirements per platform

Amazon: strict SLAs on delivery time, packaging requirements and return policy
Bol.com: performance indicators such as cancellation rate and track & trace
Zalando: specific labeling, packaging guidelines and return rates

Centralise your inventory

Working with multiple marketplaces and your own webshop? A central warehouse is essential. From one location you serve all channels, prevent overselling and keep your stock up to date in real time.

Automate where possible

Manually processing orders is error-prone and time-consuming. With API integrations between your marketplace accounts and the WMS, orders are automatically processed, shipping labels created and inventory synchronised.

Work with a specialised partner

A fulfillment partner with marketplace experience knows the requirements, has the right systems and can act quickly. AG e-Commerce processes orders daily for Amazon, Bol.com and Zalando from our DC in Tiel.

On marketplaces, your fulfillment is your reputation. Fast delivery and error-free orders make the difference.

Questions about logistics?

Our specialists are happy to help. Schedule a no-obligation conversation.

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